A different take on travel, more varied content, new topics and creative surprises in the new Air France Magazine out on 1st September 2013. On the eve of its 80th anniversary, Air France is also illustrating its move upmarket with this new look magazine.
While maintaining its positioning and its requirements in terms of content,Air France Magazine is taking on a more poetic and bolder tone.
The five main sections, designed as an invitation to travel, contain a wealth of informationon global travel, lifestyle, destinations, relaxation and Air France News. The magazine now contains new pleasure-related topics such as food and sport, as well as more accessible culture sections with articles on books and the arts. An editorial and an element of fun linked to travel also offer a more embodied and assertive stance. The graphics have been redesigned by Funny Bones (M Le Magazine du Monde, New York Times Magazine, Carven etc.) and highlight the magazine’s luxury appearance. The new layout, more refined and more graphic, uses new typefaces and a new logo, with the winged seahorse, Air France’s historical logo, reminding us of the Company’s forthcoming 80th anniversary. With its emphasis on culture, fashion and travel, and aimed at both men and women, Air France Magazine aims to be closer to its readers and highlights its literary identity naturally linked to Gallimard, its publishing partner, with contributions from well-known writers. In the September issue, Tangier as seen by Tahar Ben Jelloun, a special section just for men, the best reasons to visit Berlin and contributions by François Simon and Peter Leonforte. In October, the magazine will be entirely devoted to Air France’s 80th anniversary. Air France Magazine is a fully bilingual monthly magazine available on board all Air France flights in all cabin classes, boarding areas and Air France lounges. Close to 420,000 copies are distributed every month (source: OJD 2012) and is seen by nearly one million high-income European readers (source: EMS 2013).
Source / Author: Air France