The A320neo: A recipe for success

Underscoring its continued success, the A320neo Family eclipsed the 3,000-order milestone as a result of this commercial activity – with the jetliners booked by 57 customers overall since the NEO’s launch in 2010.
This ongoing market demand is based on a successful “recipe,” explained Klaus Roewe, Airbus’ Senior Vice President – A320neo Programme. “If you want to have a tasteful meal, you need to have good ingredients – so you need to have good materials and you need to have a good process.”
The A320neo starts with a solid base – the popular A320ceo (current engine option) Family which – with more than 6,100 aircraft delivered through June – has proven its in-service reliability, efficient operating economics and high comfort levels for a global operator base.
While maintaining a 95 per cent commonality with CEO versions, the company is adding to this successful mix new fuel-efficient engine choices – Pratt & Whitney’s PW-1100JM and the LEAP-1A from CFM International – system upgrades, and further optimisation of the aircraft’s weight and aerodynamic performance.
As a result, the A320neo Family – which will provide 15 per cent fuel savings to operators – has clearly demonstrated its market leadership, capturing a 60 per cent market share against other aircraft in its category.
“You put it all together, let it ‘cook’ for about four years,” Roewe said. “And I can only say ‘bon appetite!’”

Source / Author: Airbus
Photo: Airbus